Tuesday, June 2, 2009

No More Monkeys Jumping on the Bed

One of the joys of spending the last 10 days in a hut on a Welsh mountain without any form of web access was that I missed almost all of the sturm und drang over Ida the Magic Monkey and now so much has been written that I have nothing novel to say on the matter. Hurrah! However, I will leave you with one last thought, which is this very insightful interview in The Scientist with Matthew Nisbet, a media specialist from the American University in DC. It should be required reading for any researcher who's planning a media blitz in the near future....

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