My friend and colleague Beth Merritt is always saying that museums need to be the heroes. But so little of what we do is truly heroic. But now, I think we have a genuine chance.
In case you hadn't noticed, people are a teensy bit worried about Ebola at the moment. Yes, I know I told you about this months ago. You remember, when I was telling you about how museums ought to stop worrying about being popular and start being relevant.
Well here's an opportunity, handed to you on a plate. Across the western world, there is a slow, but steadily growing wave of panic building over Ebola. The media and conspiracy theorists are happily feeding this with misplaced doubt, weasel words, and outright lies.
People are wondering if they should travel by air; if they should let someone who's been to Africa teach their kids, even if they were thousands of miles away from the current outbreak; if we should institute compulsory quarantine, or stop all flights from West Africa.
In my kid's French class (yes, her French class for f*cks sake) they are discussing whether Ebola might be actually be airborne (it isn't), whether someone is sick from it in Rhode Island (they aren't), and whether this is why they should wash their hands regularly to avoid getting it (obviously flu just isn't scary enough).
There are people out there, trying to hold back the tide (kudos to Carl Zimmer for this article in the Times yesterday). But they need help. The CDC aren't the ones to do it; even if you don't believe the conspiracy theories, the agency is hardly covering itself in glory at the moment.
If only there was some organization, or set of organizations out there, that was skilled at presenting scientific information to a wider audience, that could (for example) rapidly develop some form of temporary exhibit on the science of Ebola that could go out to shopping malls and libraries and other places that people congregate, or host a talk, or send people to do interviews on local radio. The type of organization that opinion polls suggest, time and again, enjoys significant public trust.
So come on, natural history museums! Where are you? What are you doing and why aren't you all over this? You spend years bitching and moaning about how no-one appreciates how important you are, and wracking your collective brains over approaches to advocacy, and then when the opportunity to thrust yourself into the limelight drops into your lap, in the form of a super-scary zoonotic disease that literally everyone in the world is talking about, you look at it and say "Uh Jeeze, I'm not sure that's quite our thing…"
If you can't capitalize on this, then I hereby give up on you, museum community. You really are a waste of space and you plainly don't give a toss about the concerns of the public that pays your bills.